Meet Derek

Brand & Creative Strategist | Publicist |Award-Winning Entrepreneur

Branding Strategist

For 16 years, Derek has been a trusted and reliable authority in branding and integrated marketing serving clients in the sports and entertainment industry with a special focus on HBCU athletics, brands and events.


He has created campaigns and led strategies for the biggest HBCU events in the country including the Central Intercollegiate Athletic Association’s (CIAA) Men’s and Women’s Basketball Tournament and Football Championship, the National Battle of the Bands and Southwestern Athletic Conference (SWAC).

Public Relations Expert

Derek is an award-winning entrepreneur beginning his full-time entrepreneurial journey in 2014 with the launch of his agency, The D² Group; and has represented clients such as the Central Intercollegiate Athletic Association (CIAA), National Battle of the Bands, Lenovo, and North Carolina Science Festival to name a few.


Derek has secured client placements in over 250 print, TV and radio outlets including top national publications such as ESPN, USA Today, The Undefeated, Forbes, ESSENCE, EBONY and Sport Illustrated; totaling more than 329 million media impressions over his career to-date.

Speaker & Writer

Derek has been featured and seen in publications such as Rolling Out, EBONY, Uptown, Sister 2 Sister magazines; is a contributor to Sports Destination Management, co-creator of the podcast ‘Can I Get A Repost’, and has also been honored as a 2017 Black Enterprise (BE) Modern Man of Distinction, and served as a panelist at the 2018 Black Enterprise Entrepreneur Summit, and  speaker at the 2019 Build Your Own Brand Conference,

Trainer & Coach

Derek served as a trainer for Andy Henriquez’s 2019 & 2020 Story Into Profit Mastermind, and is a lead coach for The Power Huddle, an educational & networking community for creatives, entrepreneurs and visionaries.

Derek is a certified mindset and business facilitator.

Derek holds a bachelor’s degree in marketing from UNC-Charlotte and an MBA from Kenan-Flagler Business School at UNC Chapel-Hill.


Founder of The D² Group