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Brand & Creative Strategist


I help Brands & Entrepreneurs unpack their ideas and breakthrough creative roadblocks to design strategies that amplify their voice, visibility & impact while staying true to their core.

-Derek D. Ross


Meet Derek D. Ross 

Brand & Creative Strategist | Publicist |

Award-Winning Entrepreneur | Speaker


Derek has been a trusted and reliable authority in branding and public relations for over 19 years; helping his clients shift ideas into strategies to increase their visibility, raise their awareness and create connections through their content.

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Derek is terrific when it comes to collaboration. He understand the importance of getting multiple stakeholders to rally around a common goal, which can be critical in complex marketing/communications programs. He also has strengths in messaging that allow organizations to anticipate those unforeseen curve balls. His creativity and fresh perspective makes him a seamless extension of your team.

Laura White Hill

Director of Brand Marketing

Charlotte Regional Visitors Authority


Derek is passionate, enthusiastic, driven, responsive and creative. The CIAA hired Derek and his team to move us to the next level of branding and exposure to support the vision of the conference. Derek’s support and ability to identify new ways to brand and provide exposure was instrumental to enhancing our visibility and engagement across multi-marketing platforms - both traditional and non-traditional - and executing several initiatives key to the conference’s priorities. Derek’s ability to identify creative, non-traditional opportunities for the Commissioner from print, radio and social media that provided greater exposure to the conference. Derek is loyal and was committed to the mission of our organization.

Jacqie McWilliams
CIAA Commissioner


It is rare that you come across a talent like Derek. I've had the pleasure of working with him over the past 3 years, collaborating on media strategies for the CIAA. His dedication to his clients along with his ability to develop and flawlessly execute creative marketing solutions, puts him in a class by himself. I have truly enjoyed working and learning from him. He certainly makes you level up! If you have not had the opportunity to work with Derek yet, what are you waiting for?

Ayanna Carver

Local Sales Manager, 16WAPT

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